We pleaded and they supplied. After listening to many vocal customers complain about wanting more transparency with regards to beauty product ingredients, Sephora have raised the bar on their clean beauty selection. Yay!
This year Sephora decided to celebrate their 20th Birthday by expanding their clean beauty brands, and let’s just say that when Sephora shoots, Sephora scores. After doing their research they have come out with more than 50 brands that fit their new ‘clean’ title and over 2,000 products. Thank you Sephora for answering our beauty prayers.
Photo Credit: Sephora
Sephora’s aim with all of this was to increase their transparency with their customers about the ingredients that are present in their products, because of course we all want to know what we’re putting on our skin and what effects these products have on the earth.
Chief Merchandising Officer Artemis Patrick said, “We know over 60 percent of women that buy beauty read the label before they do, and over 54 percent want to know if it’s natural or clean and what ingredients are in there.”
Photo Credit: Sephora
Yet, ‘clean’ isn’t always easy to define when it comes to beauty products. No official rules have been created on how to meet this title, so Sephora created their own list of standards which must be free of these products:
SLS (sodium lauryl sulphate) – This sulphate can clog pores and cause acne. The longer the product stays in contact with your skin or eyes, the higher the risk is of irritation. Sulphates can also have a serious impact on the eco system.
SLES (sodium laureth sulphate) – SLES is a detergent that works very similarly to SLS.
Parabens - Parabens mimic oestrogen and because oestrogen can increase the growth of breast cancer cells, it has been said that this can have the same effect.
Phthalates – Phthalates fall under the category of parabens. It is also known to carry the same risk when used on the skin.
Formaldehyde – This is a highly toxic poison that can be absorbed by inhaling. It is also known to irritate the skin and can cause dizziness or suffocation.
Mineral oil – Can clog the pores and suffocate the skin. This can damage the skin barrier and increase water loss.
Photo Credit: globalcosmeticsnews
So next time you shop online, be sure to look for the ‘Clean at Sephora’ sticker that will be placed on all of their qualifying beauty products, while in store you will see displays that are clearly labelled with the clean products all grouped together.
It’s OH so exciting that such a large and popular beauty store has got on board the ‘clean’ trend, but Sephora isn’t the trend setter. Many other brands around the world such as Neiman Marcus, Barneys and Blue Mercury have already met the demands for safe and eco-friendly ingredients. We can only hope that everyone else continues to follow in their footsteps, releasing their own ‘clean’ or ‘natural’ lines.
By Maddison Mathot.