The Truth Behind your Favourite Make-up Brands

Posted on June 01, 2018

In this day and age, we all love a quality product that no animals were affected by during the making. Let’s be honest, we could probably all agree that animal testing is not only cruel beyond belief, but also incredibly out dated.

Makeup brushes with makeup

Cited: ARTFULLY PHOTOGRAPHER

Though while most of our favourite makeup brands advertise that they’re cruelty free, this isn’t entirely true. If you go onto any big makeup brand’s site, including the likes of Elizabeth Arden, Benefit, Bobbi Brown, MAC, Estee Lauder, Chanel, and more, then search their facts for animal testing, most of them relay a similar message. It says something along the lines of,

‘We share your concern over the use of animal safety and we are committed to eliminating the needs of animal testing.
We utilize the latest advances in non-animal safety testing to deliver products of the highest safety and quality.
Though we are equally committed to the health and safety of consumers and to creating products that comply with the laws of all countries where our products are sold. We do not perform animal testing on our product formulations or ingredients, nor ask others to test on our behalf, except in the rare instances where required by law.’

Therefore, admitting that these products are only cruelty free in selected countries. As beauty advisors, or individuals interested in the beauty industry, we would all be aware of the fact that it’s a legal requirement in China for products to be tested on animals. This inflicts suffering and death on thousands of animals each year. These beauty companies are unfortunately complying with this in order to allow their products to be sold on their shelves.

The Truth Behind your Favourite Make-up Brands

Cited: Oleg Gekman

While the European Union, which consists of 28 countries, banned animal testing years ago. Along with Norway, Israel, New Zealand, Taiwan, Guatemala and India, there are still a long list of countries whose laws need to change.

Yet thankfully, countries including Australia, Canada, The United States, Brazil, Japan, Chile, Russia, South Korea and even China, are currently fighting to eradicate animal testing in their countries completely.

Though currently there are still over 100+ cosmetic brands that are cruelty free, including Urban Decay, Too Faced, Anastasia Beverly Hills, Hourglass, Tarte and more.

The Truth Behind your Favourite Make-up Brands

Cited: Anastasia Beverly Hills, Hourglass, Urban Decay, & Too Faced websites

While we might be crying a little inside over these facts, it’s important to keep them in mind and explain them to those curious customers.

Also make sure to do your homework regularly as these brands are frequently changing. Only recently, one of our favourite cruelty-free companies, Nars, crossed over into the Chinese market, allowing their products to be animal tested. The only positive from this outcome was the fact that it brought a lot of attention to the cause.

Yes, we’ll still love these brands, in fact, we may even forgive them, but is it worth blinding bunnies so that these companies can make larger profits?


Please visit: https://www.crueltyfreekitty.c... , for your ultimate guide to vegan and cruelty-free makeup brands.


By Maddison Mathot.

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