Oh my Beauty Advisers, isn’t this year just going so fast! Only a few months before we’re in 2019 and according to the Beauty Futures report, 2019 has already got some trends in mind for you to be thinking about when selling. Beauty trends are constantly updating, sometimes it’s too much to keep up with, but don’t worry. Here’s a few to get you started.
Photo credit: knoursknows
Moisturiser for your Menstrual Cycle?
Apparently there’s going to be a concentration around cyclical beauty. For those of you who are unfamiliar with what that is, it has to do with your menstrual cycle. Consumers are learning that external products have an effect on their cycle and that certain products are needed at certain times of the month depending on the overload or lack of oil under the skin.
Well, brands Amareta and Knours have created beauty products that cater for women’s changing skin across its 28-day cycle period where the skin’s estrogen and progesterone levels tend to fluctuate. They respond to dryness and dullness and can increase oil production. In fact, Knours’ eight-product beauty range has an app that goes with it that tracks your monthly cycle and analyses the changes needed in your beauty regimen. It also provides medical information about your skin conditions and mood fluctuations.
Photo credit: glossier
Did Someone say Body Beauty Care?
Yes, you heard that right. We all have a skin care routine for our faces, while our bodies usually get a bit neglected. Maybe you use an exfoliator or a moisturiser, maybe you do nothing at all, but the skin all over your body is just as crucial to look after as the face.
That’s why Glossier has created their range, Body Hero. These products were created, based off formulas for facial skincare products. It includes an oil cleanser, to use in the shower and a perfecting cream for after, which adds moisture to the skin, while also leaving a dewy and luminescent glow, much like a highlighter would.
Photo credit: covergirl
Finally, it’s time to be more self accepting!
Brands like CoverGirl have decided to target their products as a means of self-expression rather than as a way to cover up flaws. CoverGirl even changed its 20-year-old slogan ‘Easy, Breezy, Beautiful,’ to ‘I Am What I Make Up.’ CoverGirl said the change was designed to encourage self-expression and to allow customers to unapologetically make themselves look anyway they want with makeup.
Yes, brands will be making themselves more approachable for every type of person. Men, women and everything in between, as well as those who create natural looks and those who re-create themselves with makeup.
So there’s something to look forward to as the new year quickly approaches. From skincare to cosmetics, these rising trends will have you waiting on the edge of your seat to see what else 2019 will have to offer.
By Maddison Mathot.