We have all heard the term before, ‘sex sells.’ Especially if you’re Kim Kardashian. The celebrity recently released her new fragrance line, KKW Body, which she creatively took a mould of her own body for, so that she could replicate it into the form of a perfume bottle. The bottle is cut from the base of her neck to the tops of her thighs, showcasing the sought after, mid-section of Kim’s physique.
Image Credit: kkwfragrance
Leading up to the launch of the new fragrance, Kim and her team began advertising the perfume by releasing photographs of Kim completely naked, with nothing more covering certain areas of her body than a slight blur or her dainty hand.
The perfume has also been defined as a ‘narcotic elixir.’ It offers an opening of bergamot and juicy peach nectar. Then in the heart, the lusciousness of jasmine meets the fresh beauty of rose. Finally, ylang ylang adds depth to the perfume, which eventually dries to a rich and luxurious base of skin woods and musk that apparently, ‘keeps the narcotic effect alive for hours on your skin.’
After the release of the perfume, Kim wrote as the caption on an Instagram upload,
“This launch has had the best response out of all of my launches!” So if you’ve ever wondered if sex actually sells, according to Kim Kardashian, it does.
Her perfume practically vanished, selling out within a week of releasing the fragrance.
Image Credit: kimkardashian
Though the question of whether or not sex sells, still stands. It’s clear to any audience that Kim Kardashian and her dynasty can sell out practically any product they release. Especially a product like this, that uses her infamous body as a selling point. But is the idea that sex sells still relevant for everyone else?
When we think about the most iconic and successful fragrances, we think of brands like Chanel, Lancome, Burberry, Dior, Yves Saint Laurent, Giorgio Armani, Versace and Marc Jacobs. These brands have spent decades creating the perfect image for themselves, one that doesn’t involve promiscuity as much as it does elegance and a sense of luxury. Yes, to a certain extent these brands use sex to sell their products, but not to the extreme lengths of Kim Kardashian.
Image Credit: Chanel
While we do live in an era where sexuality is a major topic of discussion and flaunting said sexuality will either have you adored or discussed, in most circumstances it seems sex sell’s best when it’s subtle. But none the less, it does sell.
Chanel No. 5 proves this point excellently through the constant measure of their success. This fragrance was launched in 1921, almost 100 years ago, and as it stands, the perfume is still one of the top five best selling fragrances in the world, and stands as number one in some countries.
The perfume remains held in such high regards, using only the best marketing techniques. It was the first brand to use a woman as their muse, and the first feminine fragrance to use a male muse many years later. The brand stays ahead of the game, building their empire around the idea’s of power, glamour, luxury, beauty and mystery. The element of sexual desire is often hinted but never exposed. From back when Marilyn Monroe revealed she wore nothing to bed but Chanel No. 5, to now, the brand keeps its morals of a lady who doesn’t kiss and tell.
By Maddison Mathot.