In 2018, Red Scout welcomes back the highly anticipated Best of Beauty series, with an even more inspiring beauty roundup of the most influential individuals in the industry.
Huda Kattan is a triple threat in the beauty world – she is an American makeup artist, beauty blogger and entrepreneur, but among this she is also the founder of the famous cosmetics line, Huda Beauty.
In 2006, Kattan moved from America to Dubai. A few years later, she moved back to Hollywood to study makeup artistry, but this wasn’t her first experience with makeup. She first discovered her love for beauty products through her older sister Alya. By the time she was 14, she was already transforming faces.
Huda then returned to Dubai where she became employed by Revlon as a makeup artist. At this time, she would not have suspected that this would become the first steps of the beginning of the creation of her own beauty empire.
Some years later in 2010, with the advice of her sister, Kattan started blogging. She created a WordPress account and started writing and featuring beauty related content, such as makeup tutorials, hacks and tips. She named the blog ‘Huda Beauty.’ With this platform, she was able to quickly gain mainstream fame with thanks to her viral beauty hacks and cult product suggestions.
In an interview with W Magazine, Huda cites Princess Jasmine, the Disney Princess as one of her muses, as her Arab style of big liner and lashes was inspirational and relatable to her. Who would have guessed that this influence would potentially revolutionise the beauty world?
2013 welcomed the cosmetic line founded by Huda herself, which much like her blog is also called Huda Beauty. The product that launched this empire was a series of false eyelashes that were released through Sephora.
Her iconic HudaBeauty lashes were created as a result of a gap in the market, when she couldn’t find what she was looking for – she decided to make her own. Sales achieved record numbers, and celebrities such as Kim Kardashian were famously wearing the lashes.
Huda Beauty, which is based out of Dubai, now boasts many other beauty products that include eye shadow palettes, liquid lipsticks, lip liners, highlighter palettes, foundations as well as false nails.
Instagram also allowed Kattan to achieve popularity with more than 20 million followers as of 2017. She is also ranked #1 on the ‘2017 Influencer Instagram Rich List’, earning $18,000 for each post containing sponsored content. Huda Kattan has been described as one of the most powerful influences in the world of beauty.
Huda Kattan, along with her beauty empire of Huda Beauty have completely transformed the beauty world, along with creating an extremely influential online presence. With her tireless commitment to the industry and attention to detail, Huda will continue to rule her beauty empire.
Feel inspired by Huda’s story from a makeup artist to launching a beauty empire? – Then jump on board with Red Scout and start your career in the beauty world today. With a range of courses in Makeup, Skincare, Fragrance and Customer Service, you can start online training from as little as $25.00 AUD per module. Click here to find out more.
By Mikayla Tabone.