Many Shades of Makeup: The New Foundation Standard

Posted on August 10, 2018

There has always been a lot of controversy surrounding the lack of diversity in skin tones and colours across the international beauty market.

Brands have either neglected to bring out a wide enough range of colours or have only advertised their eye shadows and lipsticks on the one skin tone, which is usually always for paler complexions. Everyone knows that products look different against different skin tones and usually nudes or darker lipsticks or eye shadows look very different on someone of colour compared to someone paler. On the off chance that a brand has brought out darker shades as well, they have neglected to choose the right undertone so that it matches the face perfectly.

Many Shades of Makeup: The New Foundation Standard

Photo Credit: kyliejenner (Captioned: I finally achieved the perfect nude for darker skin tones.)

Recently though, thank the Heavens! Brands have finally started listening to their customer complaints and have released many different shades to suit every skin tone. Some, like Kylie Jenner, have even started advertising their products on women of multiple skin types. Rihanna’s Fenty Line has also rocked the makeup world, creating much noise surrounding the topic.

In fact, Rihanna’s 40 shade foundation line, Pro Filt’r Soft Matte Longwear Foundation, has resonated with women of colour on a level that is more than skin deep. Rihanna felt inspired to create Fenty Beauty after years of experimenting with products and still seeing a gap in the industry for shades that match all skin types and tones. The aim of her makeup line was that women everywhere would be included.

Many Shades of Makeup: The New Foundation Standard

Photo Credit: fentybeauty

Apart from Fenty Beauty, ome of the brands that have jumped on board include Kylie Cosmetics, Pat McGrath Labs, CoverGirl, Maybelline, MAC, Laura Mercier, Marc Jacobs, Hourglass, Lancome, Nars, Cover FX, Anastasia Beverly Hills and more. Having a market that caters to everyone price wise too is really beneficial.

Many Shades of Makeup: The New Foundation Standard

Photo Credit: covergirl

The brands listed above have all released between 25-50 different shades of their foundations. Diversity is not an option, it’s a must!

This is a huge step in the right direction, not only for beauty but for humanity and it will be very rewarding to watch as more makeup brands continue to bring out a wider range of shades and colours. It is so important when colour matching, that you can find the correct shade for every individual and this will definitely make that easier.

To find out more information, the Foundation Module is the first in our Makeup Express Course.

Cost: $33.90 AUD

This module is filled with insightful information on what foundation is and how to choose the perfect match, based off of your skin tone, type and texture. You’ll also go over how to apply it and the best tools to do so.

Yes, Beauty Advisors, you’ll be thankful to learn that the best features, advantages and benefits of the product are also included in this module, as well as how to best use these when discussing it with a client.

You’ll also get to run through fun scenarios, where it’s up to you to decide what product is best suited for a client, just for a bit of practice.


By Maddison Mathot.

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