Over the past 10 years there has been an explosion of new fragrances on the market. In fact, there has been over 1000 new fragrances since 2007. That’s a huge amount right? No wonder customers are so confused about what fragrances they should choose.
And to make the bloom boom even more interesting for the customer, new niche fragrance brands are tapping into the market with lower prices to appeal to more people.
According to the Beauty Futures report, this has caused the niche perfume segment to grow 14% since last year with these perfumes being more easily accessible, making the range of what we can have even larger! In fact, prestige and niche fragrances have been performing better over the past couple of years, becoming the fastest-growing segment for fragrances.
Image cited: an-other.com
Fragrances have really evolved, as people have used perfume, oils and unguents for thousands of years to enhance the smell of their skin, it has been something that is valued in every culture. The early Egyptians used perfume balms as part of religious ceremonies, myrrh and frankincense have been used since biblical times, and people even often mixed their own scents, using home methods to create their own aromatherapy products.
Though the late 19th century was the first real era of fragrances, when new scents were created due to advances in organic chemistry knowledge. It was during this time that they became more artificial, yet held a stronger scent. Though it was only in the 20th century that scents and designer perfumes became really mass produced. Throughout the 1960’s people began to buy perfume in quantity, gaining the ability to be able to change their scent daily. Then in the 1980’s new designer scents were marketed fiercely for the first time ever. The advertising was erotic, which generated a lot of attention from the media. By the end of the 90’s uni-sex fragrances were being created, fragrances once again expanding, until it finally reached where it is today. Though interestingly enough, it’s almost as if we have back tracked recently, to the earlier stages of fragrance. Now, more people seek high quality, natural fragrances. People don’t want to put harsh chemicals on their skin, therefore natural and eco-friendly ingredients are becoming all the rage.
Manufacturers are also striving to be more transparent about what’s in their products. Perhaps this is why niche perfumes are so popular. Many of them are made with natural and exotic ingredients instead of synthetics. This ‘green movement’ is sweeping across the fragrance category. According to the annual Green Beauty Barometer survey, 37% of women claimed that purchasing all-natural fragrances was important to them and that they would continue to purchase more natural ingredients.
Image credit: floralstreet_
Take Floral Street for example, the brand created a collection of eight niche scents, which are designed around floral notes such as poppy, ylang-ylang and peony, and marketed this premium perfume at $73 per 50ml bottle.
Also, A N Other, launched their luxury perfumes at $60 for a 50ml bottle. The brand decided to bypass marketing, instead focusing on ingredient formulation. They looked at the structural costs and decided to put the bulk of the money inside the bottle instead, so that they can use more expensive and exotic raw ingredients and eco-friendly materials.
Who doesn’t love eco-friendly materials! Both of these fragrances receive the all natural tick of approval and as manufacturers become more insightful and adaptable over the next 10 years, we’re sure that more fragrances will continue down this path.
Image cited: an-other.com
To find out more information about fragrances, try our fragrance express course.
The course will fully prepare you for product training with any fragrance brand, as well as develop your skills so that you’ll be ready to further your education as a fragrance specialist within any retail environment.
It consists of four main courses, Understanding Fragrance, Fragrance Classification, Fragrance Products and Selling Fragrance.
This takes just 2 hours to complete and you’ll receive a certificate of completing at the end.
By Maddison Mathot.