Beauty Brands and Retailers

Red Scout is the leading provider of interactive online training for beauty retail clients, offering standard courseware, customised content and learning technology solutions. We know beauty. We know eLearning.

Red Scout understands the multifaceted challenges of relying solely on Face-to-Face training to deliver education to Beauty Advisors in a fast paced, competitive, tech savvy and dynamic beauty industry.

We work with our Corporate Clients (beauty brands, department stores, pharmacy/drugstore retailers, duty free retailers, online retailers, promotional staffing agencies, spas and salons) to help provide solutions to issues such as the following:

  • Increasing cost of face-to-face training.
  • Inability to measure the ROI on training investment.
  • Infrequent or irregular training programs available.
  • Managing the logistics of training across wide geographic regions.
  • Providing comprehensive training programs in multiple languages.
  • Inability to track and measure training progress and results.
  • Keeping up with training demands where there is high turnover of staff.
  • Training promotional or casual staff with a flexible training schedule.
  • Keeping staff motivated and engaged when delivering training.
  • Training of newly recruited staff so they can hit the ground 'ready to sell and provide great service'
Beauty training on an ipad

Online Education Specialists for the Beauty Industry

Red Scout are digital education specialists, specifically focusing on the beauty industry. We provide our clients with the opportunity to dynamically track and measure their training (using learning technology), whilst providing interactive, industry specific content.

Using online training technology, Red Scout Clients are able to:

  • Decrease training costs (average cost saving is 35-65% vs Face-to-Face training)
  • Track an measure training against Corporate KPI’s (eg increased sales, increased service levels).
  • Provide on-demand training, 24/7 to all staff.
  • Provide regular training over wide geographic regions (in a variety of languages).
  • Define and execute a learning plan for groups and individuals.
  • Offer flexible training options where staff can learn at a time that suits them, and in a way which matches their learning style.
  • Provide 'Category' training in Skincare, Makeup, Fragrance and Customer Sales and Service.
  • Provide 'Customised' training according to the brand or retailer's requirements.
  • Track, reward and motivate staff for engaging in learning programs.

Red Scout provide an end-to-end solution to any size learning project:

  • eLearning consulting services and workshops
  • Content Development:
    • Red Scout ‘off the shelf’ category courseware in Skincare, Makeup, Fragrance and Customer Service.
    • Customised content developed according to the requirements of the Client.
  • Learning Management System (LMS) technology solutions

Red Scout have trained over 20,000 front line sales staff internationally. Contact us today for a discussion on how we can help your business.

Beauty Advisors ready to give great service to their customers


  • Lane Crawford
  • Cosmetic Fragrances Direct
  • Cosmax
  • David Jones
  • Joyce
  • Farmers
  • Parkson
  • Sephora
  • Elizabeth Arden
  • T Galleria
  • Hilton Worldwide
  • Lille Perfumes
  • Puig
  • Interparfums
  • LS Travel Retail
  • Luxottica
  • Feel
  • Coty
  • AS Watson
  • Caroline South Associates
  • Luxasia
  • Canberra Centre
  • First Impressions Events
  • Neutrogena

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